Affliction Truly Live Commercial

CREDITS

AFFLICTION: TRULY LIVE

The clothing company Affliction hired Fiction Pictures to come up with a distinct and inspired way to rebrand their clothing line with a specific visual approach. Fiction executed the production and post-production for this new line and shot on location in various parts of Detroit and California. With an Affliction concept inspired by Braveheart, this spot takes you on a journey to all the places you will find Affliction, from late-night gyms, off-road auto courses, deserted highways, desolate run-down warehouses, all united by individuals pursuit to “truly live.”

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