PRODUCTION COMPANY | Fiction Pictures
Director | Sean Stiegemeier
DIRECTOR | Tyler Trautman
DP | Sean Stiegemeier
EDITOR | Tyler Trautman
The clothing company Affliction hired Fiction Pictures to come up with a distinct and inspired way to rebrand their clothing line with a specific visual approach. Fiction executed the production and post-production for this new line and centered this micro-film in real locations around the city of Detroit. The spirit of lone jogger running through the run-down homes and warehouses captures both the desolation pervasive across the city but also the sense of strength and perseverance inherent in the people who live there, the kind of people who wear Affliction.