PRODUCTION COMPANY | Fiction Pictures
DIRECTOR | Sean Stiegemeier
DIRECTOR | Tyler Trautman
DP | Sean Stiegemeier
EDITOR | Tyler Trautman
In Fiction Picture’s first spot with the clothing company Affliction, this commercial featured Affliction sponsor and acclaimed MMA fighter George St. Pierre. Affliction came to us to incorporate images that showcased St. Pierre’s talents as a fighter with the incredible detail involved in the stitch by stitch production of the clothes themselves. We achieved this shooting on location in both fighting rings and large textile warehouses in Los Angeles. We shot both the stitching and the fighting with super-slow motion to heighten the power and impact of each.