CREDITS
PRODUCTION COMPANY | Fiction Pictures
DIRECTOR |Paulina Lagudi Ulrich
DP |Cooper Ulrich
EDITOR | Pierce Cook
Blue Apron – Smell the Paprika
Stop and smell the Paprika. Blue Apron wanted to kick off a fresh campaign centered not only around their food but the people we connect with through the food itself.
Fiction Pictures was brought on to Produce with Paulina Lagudi Ulrich in the Directors chair. The outcome being two nationally aired spots as well as several cutdowns for online and social. According to Blue Apron, the return from these spots was immediate and significant.
